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Roll-Your-Own Tobacco Use by Province

Table 4.2 (below) shows the percentage of smokers in each province who used roll-your-own tobacco at least sometimes. Use of roll-your-own tobacco varied significantly by province in 2010 (39), from less than 10% of smokers in Quebec to 23% of smokers in PEI. Use was generally highest in the Atlantic provinces and the central prairies. This same general pattern by province/region has held over time since 2000, although overall use has declined. Remarkably, in Newfoundland and Labrador, use of roll-your-own tobacco has dropped from over half of smokers in 2000-2002 to 30% in 2007 and then to less than 15% in 2010. A notable decline was also observed in Quebec, from 15-20% prevalence of roll-your-own in 2000-2002 to less than 10% in 2008-2010.

As shown in Table 4.3, there is substantial variation by province in the taxation of roll-your-own tobacco. Taxation rates for roll-your-own tobacco are well below those for cigarettes in all provinces, and one-half or less the rate for cigarettes in eight of the ten provinces.